Search Engine Results Page Where Are Your Customers Looking

by Sienna Luard An ongoing Google eye-following investigation discharged in September 2014 by computerized advertising organization Mediative has indicated how much hunt conduct has changed in the previous decade. The examination, â€Å"The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour† shows a few noteworthy changes in how Internet clients take a gander at and communicate with web crawler results pages (SERPs). The members in the investigation were given various hunt assignments to finish on a personal computer and the outcomes were contrasted and a comparative study done in 2005. The Golden Triangle of 2005 The 2005 examination by Enquiro, entitled â€Å"Google Eye Tracking Report: How Searchers See and Click on Google Search Results† indicated how individuals commonly looked in a â€Å"triangle† design, beginning at the upper left of the query items page, checking across on a level plane, and afterward descending to the subsequent natural posting and perusing on a level plane, however not exactly as far. The region was authored as Google’s â€Å"Golden Triangle.† The brilliant triangle heat map picture indicating what people looked like at an Internet page majorly affected web architecture and web crawler showcasing for a considerable length of time to come. Most advertisers would situate their most significant substance in the brilliant triangle on their own sites, and intend to get their substance highlighted in SERPs inside this prime area. The Results of the 2014 Study †There is progressively vertical checking. As searchers utilize cell phones like never before to look through the Internet, their checking conduct has changed. It’s now progressively regular for searchers to check vertically, as they search for the snappiest course to discover data. In the 2014 investigation, this propensity to check vertically in a â€Å"I† design on cell phones is so instilled in clients, they despite everything filter the SERPs along these lines, even on work areas. †The top natural query items despite everything get the most snaps. Notwithstanding the expanded measure of increased substance at the highest point of Google’s indexed lists page, 32.8 percent of clients despite everything click on the primary natural posting, getting a larger number of snaps than some other page component. The Knowledge Graph, merry go round, and gave promotions despite everything get consideration, yet natural outcomes despite everything triumph. †SERP positions two through four get a larger number of snaps than in 2005. This is uplifting news for organizations that are battling for consideration under position number one. You should even now intend to get onto page one in the SERPS; the Mediative examination found that just around one percent of all snaps happened on page two. †The correct rail supported promotions are doing a great deal more terrible. While the main three advertisements at the highest point of the page are as yet progressing nicely, taps on promotions on the privilege of the page have tumbled from 3.16 to 0.7 percent. This backings the way that individuals are taking a gander at SERPs in an increasingly vertical manner. †People are seeing more indexed lists postings, however investing less energy taking a gander at every one. In 2005, searchers took a gander at each posting for two seconds. That figure is currently 1.17 seconds, so your posting may get less consideration as far as time, however at any rate it is bound to be seen. How Might You Respond to These Changes? The essentials of SEO are as significant as could be. Making novel substance that takes into account the requirements of your crowd should in any case be your main need. A various blend of important catchphrases situated all through your site pages and inside page titles, features, and meta portrayals is as yet key to boosting your quest rankings for your prime substance. Engaging with definitive indexes, survey locales, and web based life is likewise urgent. Utilizing construction markup is as yet one of the best approaches to get saw in SERPs. It helps web indexes comprehend your website’s content, and will enable your substance remain to out in list items, as rich pieces, for example, item audits, costs, and pictures can show up close by each posting. Rich scraps have been appeared to drastically expand navigate rates, and may likewise build your hunt rankings. The Bottom Line The most ideal route forward is still to concentrate on conveying content that your intended interest group is looking for on the web. Through a mix of SEO and paid pursuit, you can augment your perceivability in SERPs. While paid postings may not really have higher navigate rates, individuals despite everything see your posting and this lifts brand perceivability over the long haul, which can build the validity of your natural postings. Making each posting stand apart on the list items page has never been increasingly significant, with just a fraction of an opportunity to persuade clients to tap on your connection. Titles and meta portrayals, Google Local Listings, and rich bits will improve the perceivability and saw significance of your substance. Remember these variables and you can ensure your clients see you before any other individual.

Critical review of paper Literature Example | Topics and Well Written Essays - 1000 words

Disparaging of paper - Literature survey Example In the investigation of Attitudes Towards Transferable Skills in Medical Undergraduates, there is a comprehension of how the mentalities and points of view of clinical understudies are constructed. The idea applied with this examination was to characterize whether clinical college understudies accepted that transferable abilities were significant in getting their training and degree. The perspectives which were uncovered were relied upon to be utilized as a test to teachers to choose whether there should have been a change with the educational program and learning styles that are offered in clinical schools just as how this keeps on influencing the aftereffects of understudies. The subjects of this investigation included first year understudies that were joined up with conventional style courses in graduate school. There was a division in sex too, explicitly to disentangle any unmistakable contrasts between segment gatherings. The inquiries which were posed to included how significant the college understudies accepted transferable abilities were. This was trailed by inquiries regarding one’s own capacity with transferable aptitudes just as the impacts of their first year courses in making more abilities to get ready for the clinical calling (Whittle, Eaton, 2001). The examination of the particular subjects prompted a similar disposition among practically all first year understudies. Each accepted that transferable abilities were significant in moving into the correct profession field and accomplishing the required objectives as average understudies. It was likewise noticed that the entirety of the members accepted that authoritative abilities and self †learning aptitudes were the most significant in building the right transferable abilities for the calling. The majority of the understudies had an elevated level of trust in their own abilities with male understudies having an essentially higher measure of certainty than ladies. It was likewise noticed that male understudies had more trust as far as self †learning, specialized aptitudes and the capacity to deal with

The Five Stages of Grief

The Five Stages of Grief Stress Management Effects on Health Print The Five Stages of Grief Learning about emotions after loss can help us heal By Jodi Clarke, MA, LPC/MHSP twitter linkedin Jodi Clarke, LPC/MHSP is a licensed professional counselor and mental health service provider with over 20 years of experience in the field. Learn about our editorial policy Jodi Clarke, MA, LPC/MHSP Reviewed by Reviewed by Amy Morin, LCSW on January 26, 2020 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on January 26, 2020 More in Stress Management Effects on Health Management Techniques Situational Stress Job Stress Household Stress Relationship Stress In This Article Table of Contents Expand Denial Anger Bargaining Depression Acceptance Types of Grief How to Help View All Back To Top When we lose a loved one, the pain we experience can feel unbearable. Understandably, grief is complicated and we sometimes wonder if the pain will ever end. We go through a variety of emotional experiences such as anger, confusion, and sadness. A theory developed by psychiatrist Elisabeth Kübler-Ross suggests that we go through five distinct stages of grief after the loss of a loved one: Denial, anger, bargaining, depression, and finally acceptance.?? Illustration by Emily Roberts, Verywell? Denial The first stage in this theory, denial can help us to minimize the overwhelming pain of loss. As we process the reality of our loss, we are also trying to survive emotional pain. It can be hard to believe we have lost an important person in our lives, especially when we may have just spoken with this person the previous week or even the previous day. Our reality has shifted completely in this moment of loss. It can take our minds some time to adjust to this new reality. Denial is not only an attempt to pretend that the loss does not exist. We are also trying to absorb and understand what is happening. We are reflecting on experiences we have shared with the person we lost, and we might find ourselves wondering how to move forward in life without this person. This is a lot of information to explore and a lot of painful imagery to process. Denial attempts to slow this process down and take us through it one step at a time, rather than risk the potential of feeling overwhelmed by our emotions. Anger it is common for people to experience anger after the loss of a loved one. We are trying to adjust to a new reality and we are likely experiencing extreme emotional discomfort. There is so much to process that anger may feel like it allows us an emotional outlet. Keep in mind that anger does not require us to be very vulnerable. However, it tends to be more socially acceptable than admitting we are scared. Anger allows us to express emotion with less fear of judgment or rejection. Unfortunately, anger tends to be the first thing we feel when we start to release emotions related to loss. This can leave you feeling isolated in your experience and perceived as unapproachable by others in moments when we could benefit from comfort, connection, and reassurance. How Anger Can Affect Your Health Bargaining It is common when coping with loss to feel so desperate that you are willing to do almost anything to alleviate or minimize the pain. Losing a loved one can cause us to consider any way we can avoid the current pain or the pain we are anticipating from loss. There are many ways we may try to bargain. Bargaining can come in a variety of promises including: I promise to be better if you will let this person live.God, if you can heal this person I will turn my life around.Ill never get angry again if you can stop him/her from dying or leaving me. When bargaining starts to take place, we are often directing our requests to a higher power, or something bigger than we are that may be able to influence a different outcome. There is an acute awareness of our humanness in these moments when we realize there is nothing we can do to influence change or a better outcome. This feeling of helplessness can cause us to react in protest by bargaining, which gives us a perceived sense of control over something that feels so out of control. While bargaining we also tend to focus on our personal faults or regrets. We might look back at our interactions with the person we are losing and note all of the times we felt disconnected or may have caused them pain. It is common to recall times when we may have said things we did not mean, and wish we could go back and behave differently. We also tend to make the drastic assumption that if things had played out differently, we would not be in such an emotionally painful place in our lives. How to Cope with Negative Emotions Depression During our experience of processing grief, there comes a time when our imaginations calm down and we slowly start to look at the reality of our present situation. Bargaining no longer feels like an option and we are faced with what is happening. We start to feel more abundantly the loss of our loved one. As our panic begins to subside, the emotional fog begins to clear and the loss feels more present and unavoidable. In those moments, we tend to pull inward as the sadness grows. We might find ourselves retreating, being less sociable, and reaching out less to others about what we are going through. Although this is a very natural stage of grief, dealing with depression after the loss of a loved one can be extremely isolating. Acceptance When we come to a place of acceptance, it is not that we no longer feel the pain of loss. However, we are no longer resisting the reality of our situation, and we are not struggling to make it something different. Sadness and regret can still be present in this phase, but the emotional survival tactics of denial, bargaining, and anger are less likely to be present. Types of Grief As we consider the five stages of grief, it is important to note that people grieve differently and you may or may not go through each of these stages, or experience each of them in order. The lines of these stages are often blurredâ€"we may move from one stage to the other and possibly back again before fully moving into a new stage. In addition, there is no specific time period suggested for any of these stages. Someone may experience the stages fairly quickly, such as in a matter of weeks, where another person may take months or even years to move through to a place of acceptance. Whatever time it takes for you to move through these stages is perfectly normal. Your pain is unique to you, your relationship to the person you lost is unique, and the emotional processing can feel different to each person. It is acceptable for you to take the time you need and remove any expectation of how you should be performing as you process your grief. Additional Models Although the five stages of grief developed by Elisabeth Kübler-Ross is considered one of the most easily recognizable models of grief and bereavement, there are other models of grief to be noted as well.?? Each model or theory works to explain patterns of how grief can be perceived and processed. Researchers on grief and bereavement hope to use these models to provide understanding to those who are hurting over the loss of a loved one, as well as offer information that can help those in the healing professions provide effective care for those in need of informed guidance. The following are additional examples of theories related to grief. Attachment Theory and Grief Legendary psychologist John Bowlby focused his work on researching the emotional attachment between parent and child.?? From his perspective, these early experiences of attachment with important people in our lives, such as caregivers, help to shape our sense of safety, security, and connections. British psychiatrist Colin Murray Parkes developed a model of grief based on Bowlbys theory of attachment, suggesting there are four phases of mourning when experiencing the loss of a loved one:?? Shock and Numbness. Loss in this phase feels impossible to accept. Most closely related to Kübler-Rosss stage of denial, we are overwhelmed when trying to cope with our emotions. Parkes suggests that there is physical distress  experienced in this phase as well, which can lead to somatic (physical) symptoms.Yearning and Searching. As we process loss in this phase, we may begin to look for comfort to fill the void our loved  one has left. We may try to do so by reliving memories through pictures and by looking for signs from the person to feel connected to them. In this phase, we become very preoccupied with the person we have lost.Despair and Disorganization. We may find ourselves questioning and feeling angry in this phase. The realization that our loved one is not returning feels real, and we can have a difficult time understanding or finding hope in our future. We may feel a bit aimless in this phase and find that we retreat from others as we process our pain.Reorganization and R ecovery. As we move into this phase, our life feels more hopeful. We may begin to feel like our hearts and minds can be restored. As with Kübler-Rosss acceptance stage, this phase of reorganization and recovery does not mean that we will not still feel sadness or longing for our loved one. However, this phase offers us a place of healing and reconnecting with important people in our lives for support. We find small ways to reestablish a sense of normalcy in our lives on a daily basis. How to Help Avoid Rescuing or Fixing It can be so difficult to know what to say to someone who has experienced loss. We do our best to offer comfort, but sometimes our best efforts can feel inadequate and unhelpful. One thing to remember is that the person who is grieving does not need to be fixed. In our attempts to be helpful, we tend to try to rescue people from their pain so they will feel better. We provide uplifting, hopeful comments or even try to offer them humor to help ease their pain. Although the intention is positive, this approach can leave people feeling as if their pain is not seen, heard, or valid. Dont Force It Another method people often use that tends to go wrong is forcing people to talk about their pain when they are not ready. We want so much to help and for the person to feel better, so we believe that nudging them to talk and process their emotions will help them faster. This is not necessarily true, and it can actually be an obstacle to their healing. Make Yourself Accessible One of the most helpful things we can do is to offer space for people to grieve. In doing this, we are letting the person know that we are available and accessible when they are ready to talk. We can invite them to talk with us, but remember to provide understanding and validation if they are not ready to talk just yet. At that point, you can remind them that you are available when they feel ready and not to hesitate to come to you. A Word From Verywell It is important to remember that everyone copes with loss differently. While you may find that you experience all five stages of grief, you may also find that it is difficult to classify your feelings into any one of the stages. Have patience with yourself and your feelings in dealing with loss. Allow yourself time to process all of your emotions, and when you are ready to speak about your experiences with loved ones or a healthcare professional, do so. If you are supporting someone who has lost a loved one, remember that you dont need to do anything specific, but allow them room to talk about it when they are ready. Making Life Decisions After Experiencing Loss

Impersonal Subjects and Gerunds Quiz

Compare these two sentences: Studying English is sometimes boring. It is sometimes boring to study English. Both of the sentences are used to make general statements about an activity - studying English. Here is an overview of the two forms: First form: gerund object to be conjugated (adverb of frequency) adjective Examples: Playing tennis is an excellent exercise.Reading English newspapers is often difficult. Second form: It to be conjugated (adverb of frequency) adjective infinitive Examples: It is sometimes exciting to walk in the pouring rain.It was strange to say that Russian is easier than English. Two Exceptions The phrases It is worth and It is no use take the gerund NOT the infinitive form. It is worth / It is no use gerund object Examples: It is worth driving to the lake to have a look around.It is no use studying for this exam. Quiz Change the sentences from the original to the other similar structure. Example: Original: It is sometimes easy to forget your cell phone number.Changed: Forgetting your cell phone number is sometimes easy. Original Sentences Playing chess requires great concentration.It is not easy to learn Chinese.It is difficult to understand the motives of many politicians.Interviewing applicants is often stressful and unrewarding.Speaking English is always useful when traveling abroad.It is never simple to move abroad.Thinking about danger is often illogical.It has been difficult to accept his death.Flying to Africa will be great fun.Working hard for so many years has been tiring for them. Sentence Changes It requires great concentration to play chess.Learning Chinese is not easy.Understanding the motives of many politicians is difficult.It is often stressful and unrewarding to interview applicants.It is always useful to speak English when  traveling  abroad.Moving abroad is never simple.It is often illogical to think about the danger.Accepting his death has been difficult.It will be great fun to fly to Africa.It has been tiring for them to work hard for so many years.

Understanding Of Society s Portrayal Of The Poor

Emily,Vanessa,David Rhet 105-11am A Current Understanding of Society’s Portrayal of the Poor In this analysis we will be focusing on bell hooks’ essay, â€Å"Seeing and Making Culture: Representing the Poor.† In the essay bell hooks tackles issues about misrepresentation of poor people in today’s society and how the media can skew reality. She notes that society sees the poor as people who are sub par and unimportant, as well as possessing fruitless qualities such as laziness, shame, dishonesty, and worthlessness. She primarily uses personal anecdotes to deliver her essay’s main argument along with pop culture references and the input of expert voices. She notices this warped image of the poor trends throughout society as a whole, even through television shows and Hollywood films, such as: Harlem Nights, Boomerang, Pretty Woman, and The Jeffersons. She references outside sources to compare their takes on this issue to hers to point out the similarities and dissimilarities in their arguments. bell hooks concludes her essay with a strong call to ac tion, saying that poor people can lead meaningful lives despite what the media and the privileged classes say, but educated individuals must work with the poor to change their circumstances. She argues for society to acknowledge its misrepresentation of the poor and for people to form a movement to make real change. bell hooks effectively appeals to her readers, may they be politicians, sociologists, or collegeShow MoreRelatedMedia s Portrayal Of The Black Age Of Media Essay1393 Words   |  6 Pages(Gabrenya 3). The portrayal of the class system has always been underrepresented or over represented since the golden age of media. The question arises what kind of ideas it puts in the minds of viewers about their society? Media plays an important role in developing an image of people from other countries or communities because many people have no personal contact with people from other countries and rely mainly on media for information about them (Harris). Unfortunately, media’s portrayal of differentRead MoreA Child of the Jago by Arthur Morrison1665 Words   |  7 Pagesage, a period in which the working class experienced a relentless struggle against the harsh realities of social and working conditions. Moreover, in his paper The Working Class in Britain 1850-1939, John Benson highlights the disparities between the poor and the economy during the era as a result of the Industrial revolution and urbanisation(Benson, 2003,p.30). Although, Bensons argument is valid when focusing on a social novel such as A Child of the Jago; because through his childhood the protagonistRead MoreCharacters in Frankenstein1261 Words   |  6 Pagesbeen based on events which have occurred in Shelley s own life, or they represent what she believes is important. For example, Victor is portrayed as having a strong passion for science, and a poor understanding of relationships. Elizabeth is shown as a stereotypical woman of the time, who is also very powerless. The monster is depicted as being both beautiful and ugly, and someone who the reader feels sympathetic towards. Through the portrayal of her characters, Shelley has created a very effectiveRead More Comparing Society in The Dharma Bums and The New American Poetry1286 Words   |  6 PagesMass Society in The Dharma Bums and The New American Poetry      Ã‚  Ã‚   One of the best ways to fully understand an era is to study its literature. The printed word has the incredible capacity to both reflect and shape the hopes, fears, and ideologies of the time. This is very evident when reading literature from 1960s America, a turbulent period in the history of our country. While the authors styles are very different, there are definite thematic patterns and characteristics evident inRead MoreWomen s Rights By Henrik Ibsen1481 Words   |  6 PagesHenrik Ibsen playwright supports the awareness of women s rights by creating female characters that represent the struggle for freedom from their restricted roles. After years of playing the role of a superficial doll, Nora converts into an assertive and determined woman. The true cause of Nora s transformation starts with a revolution within her. Ibsen dramatizes Nora s discovery of identity by means of various literary techniques. By the finale of the play, Nora has survived a deconstru ctionRead MoreThe Double-Fold Oppression Of Intersectionality. The American1642 Words   |  7 Pagesto segregate blacks, most prominently the Jim Crow Laws in the South. Throughout this period of black isolation, literature arose seeking to reveal African American oppression as well as to formulate an explanation for its deep roots in American society, especially works by women such as Alice Walker and Toni Morrison. Despite the severe racism and poverty Alice Walker faces as the daughter of sharecroppers in Georgia, the memory of her being forced to move to the back of a segregated bus inspiresRead MoreThe Effects of Media in Nursing Evolution1207 Words   |  5 PagesInfluence In World War II (WWII) the media portrayed nursing as one of the most respected and moral professions women could hold. These nurses were seen as angels tending to the wounded with kindness, compassion, and caring attitudes. The portrayal of heroines of society continued through World War II (WWII), as is demonstrated in the movie The Notebook in which Rachel McAdam portrays a woman who drops out of college during WWI to help wounded soldiers (Cassavetes Sparks, 2004). The media is a veryRead MoreFilm And Television : Stereotypes And Implications1513 Words   |  7 Pages(Barker, Meg and Langdridge, Darren (2008) p. 389-390). The idea that bisexuals needed to choose a side and renounce their orientations influenced their initial representation on television, making it largely negative and reinforcing the stereotype’s portrayal in modern media as well. The first recurring bisexual character on daytime television was Lena Kundera of All My Children (2003). The kiss she shares with her lesbian girlfriend in the show’s second season was the first same-sex kiss to air in AmericanRead MoreModest Proposal Analysis Essay1122 Words   |  5 Pagesâ€Å"A Modest Proposal† is an essay written by Jonathan Swift as a reaction to the social problem faced by the Irish in 1720’s. Swift’s daring dark and social satire and dark irony to make a statement in this literary work triggered the minds of the rich Englishmen and Irish landlords to question their actions towards the poor Irish people. By giving a drop of horror and barbarity sarcastically, Swift was able to attack the practices of those who were seated in power and exploited the rights of the impoverishedRead MoreRacial Stereotypes in Comedy Essay1441 Words   |  6 Pagesdeveloped have played an enormous role in dividing us. Perhaps the chief problem that has plagued society in the past, and continues to do so to this day, is the idea that one’s race is superior to that of others; in other words: racism. Racism has led to the discrimination, oppression, and deaths of countless numbers of people. In the present, racism is often closely associated with stereotypes. In today’s society, being stereotypical often gets you the criticism that â€Å"you are being racist.† Racial stereotypes

Objectives Of The Integrated Food Law Environmental Sciences Essay Free Essays

string(214) " The Food Safety and Standards Act, 2006 seeks to replace the multiple nutrient Torahs, standard puting organic structures and enforcement bureaus prevalent in the state with one integrated nutrient jurisprudence\." Consolidate the Torahs associating to nutrient and set up a individual mention point for all affairs associating to nutrient safety and criterions, by traveling from multi-level, multi-departmental control to a individual line of bid. Establish the Food Safety and Standards Authority of India ( FSSAI ) as an apex regulative authorization for puting down scientific discipline based criterions for articles of nutrient. Regulate industry, storage, distribution and sale and import of articles of nutrient to guarantee handiness of safe and wholesome nutrient for human ingestion. We will write a custom essay sample on Objectives Of The Integrated Food Law Environmental Sciences Essay or any similar topic only for you Order Now Pool substructure, manpower and proving installations for better criterion arrested development and enforcement through their proper redisposition and consideration. New commissariats of FSS Act Covering Functional Foods, addendums, Nutraceuticals Issue of Licenses within 2 months of application. Provision of Improvement Notice by Designated Officers Prosecution, should be within 1 twelvemonth of offense. Particular Courts for drumhead tests Compensation to Victims ( for any instance of Injury/ Grievous injury/ Death ) Wagess to betrayers ( informing about the lawbreakers – debasement etc. ) by State Govt. 197 One composite licence for unit ( s ) falling in one country Promoting Self ordinance and attachment to specified nutrient safety direction systems. No License for junior-grade nutrient concern operators ; merely enrollment is compulsory Cardinal licensing from Authority for high hazard points. Food Safety Officer with a wider authorization will replace nutrient Inspector. Decriminalization of jurisprudence and expeditious disposal of instances Financial punishments for less serious instances. Right to contend research lab consequences by choosing to direct sample to commissioned research lab. 6.102 About the authorization, function and duty and the powers of the Authority the Committee were informed that Food Authority has the authorization of puting down scientific discipline based criterions for articles of nutrient and to modulate their industry, storage, distribution, sale and import to guarantee handiness of safe and wholesome nutrient for human ingestion. The duties are as follows: ( a ) Developing the criterions and guidelines in relation to articles of nutrient and stipulating an appropriate system for implementing assorted criterions notified under this Act ; ( B ) arrested development of the bounds for usage of nutrient additives, harvest contaminations, pesticide residues, residues of veterinary drugs, heavy metals, treating AIDSs, myco-toxins, antibiotics and pharmacological active substances and irradiation of nutrient ; ( degree Celsius ) advising the mechanisms and guidelines for accreditation of enfranchisement organic structures engaged in enfranchisement of nutrient safety direction systems for nutrient concerns ; ( vitamin D ) developing the process and the enforcement of quality control in relation to any article of nutrient imported into India ; ( vitamin E ) developing the process and guidelines for accreditation of research labs and presentment of the commissioned research labs ; 198 ( degree Fahrenheit ) advising the method of trying, analysis and exchange of information among enforcement governments ; ( g ) behavior study of enforcement and disposal of this Act in the state ; ( H ) lay down nutrient labelling criterions including claims on wellness, nutrition, particular dietetic utilizations and nutrient class systems for nutrients ; and ( I ) the mode in which and the process topic to which hazard analysis, hazard appraisal, hazard communicating and hazard direction shall be undertaken. ( J ) provide scientific advice and proficient support to the Central Government and the State Governments in affairs of bordering the policy and regulations in countries which have a direct or indirect bearing on nutrient safety and nutrition ; ( K ) hunt, collect, collate, analyse and summarise relevant scientific and proficient informations peculiarly associating to – ( I ) nutrient ingestion and the exposure of persons to hazards related to the ingestion of nutrient ; ( two ) incidence and prevalence of biological hazard ; ( three ) contaminations in nutrient ; ( four ) residues of assorted contaminations ; ( V ) designation of emerging hazards ; and ( six ) debut of rapid watchful system ; ( cubic decimeter ) promote, coordinate and issue guidelines for the development of hazard appraisal methodological analysiss and proctor and behavior and forward messages on the wellness and nutritionary hazards of nutrient to the Cardinal Government, State Governments and Commissioners of Food Safety ; ( m ) provide scientific and proficient advice and aid to the Cardinal Government and the State Governments in 199 execution of crisis direction processs with respect to nutrient safety and to pull up a general program for crisis direction and work in close co-operation with the crisis unit set up by the Cardinal Government in this respect ; ( N ) set up a system of web of administrations with the purpose to ease a scientific co-operation model by the co-ordination of activities, the exchange of information, the development and execution of joint undertakings, the exchange of expertness and best patterns in the Fieldss within the Food Authorityaa‚Â ¬a„?s duty ; ( o ) provide scientific and proficient aid to the Central Government and the State Governments for bettering cooperation with international administrations ; ( P ) take all such stairss to guarantee that the populace, consumers, interested parties and all degrees of panchayets receive rapid, dependable, nonsubjective and comprehensive information through appropriate methods and agencies ; ( Q ) provide, whether within or outside their country, preparation programmes in nutrient safety and criterions for individuals who are or intend to go involved in nutrient concerns, whether as nutrient concern operators or employees or otherwise ; ( R ) undertake any other undertaking assigned to it by the Central Government to transport out the objects of this Act ; ( s ) contribute to the development of international proficient criterions for nutrient, healthful and phyto-sanitary criterions ; ( T ) contribute, where relevant and appropriate to the development of understanding on acknowledgment of the equality of specific nutrient related steps ; ( u ) promote co-ordination of work on nutrient criterions undertaken by international governmental and nongovernmental administrations ; 200 ( V ) promote consistence between international proficient criterions and domestic nutrient criterions while guaranting that the degree of protection adopted in the state is non reduced ; and ( tungsten ) promote general consciousness as to nutrient safety and nutrient criterions. 6.103 When asked about the adequateness of substructure, work force, installations, etc. available with the Authority vis-a-vis undertaking at manus and the stairss being taken to take deficits, if any along with their time-lines the Authority replied that The Food Safety and Standards Act, 2006 seeks to replace the multiple nutrient Torahs, standard puting organic structures and enforcement bureaus prevalent in the state with one integrated nutrient jurisprudence. Hitherto, nutrient was being regulated in the state through assorted bureaus under different Ministries/Departments. The States/UTs are responsible for execution of Prevention of Food Adulteration Act, 1954, while there are other cardinal bureaus under assorted Acts and Orders viz. , the Fruit Products Order, 1955, the Meat Food Products Order,1973, the Milk and Milk Merchandises Order, 1992, the Vegetable Oil Products ( Control ) Order, 1947, the Edible Oils Packaging ( Regulation ) Order, 1998, the Solvent Extracted Oil, De oiled Meal, and Edible Flour ( Control ) Order,1967 and any other order issued under the Essential Commodities Act, 1955 for licensing of industries. The nutrient regulative mechanism had several constrictions in execution as follows: ( a ) Multiplicity of nutrient Torahs, standard scene and enforcement bureaus for different sectors of nutrient ( B ) Varied Quality/Safety criterions and hapless harmonisation ( degree Celsius ) Thin spread of work force, hapless research labs substructure and other resources ( vitamin D ) Standards stiff and non-responsive to scientific promotions and modern engineerings ( vitamin E ) Poor information airing to consumers. 6.104 The cardinal characteristics of the Food Safety and Standards Act, 2006 to 201 address the challenges in nutrient safety are: ( a ) Motion from multi-level and multi-department control to a individual line of bid ( B ) FSSAI as a individual mention point for all affairs associating to Food Safety and Standards, Regulations and Enforcement ( degree Celsius ) Unified licencing system and proviso for enrollment of little nutrient concern operators ( vitamin D ) Achieve high grade of consumer assurance in quality and safety of nutrient ( vitamin E ) Effective, transparent and accountable regulative model ( degree Fahrenheit ) Emphasis on gradual displacement from regulative government to self conformity ( g ) Adequate information airing on nutrient to enable consumer to do informed picks. ( H ) Mechanism for speedy disposal of instances and proviso for ranked punishments based on gravitation of discourtesy ( I ) Food research labs accredited by NABL or other suited bureau. ( J ) Focus on nutrient safety throughout the full nutrient concatenation. ( K ) Preventive attack based on nutrient safety system instead than terminal merchandise attack. ( cubic decimeter ) Emphasis on preparation and capacity edifice of all stakeholders ( m ) Consistency between domestic and international nutrient criterions without cut downing precautions to public wellness and consumer protection 6.105 The undermentioned activities have been done so far toward the execution of FSS Act, 2006: ( a ) Food Authority/ Central Advisory Committee, 8 Scientific Panels, and Scientific Committee established. ( B ) Integration of Staff under subdivision 90 from assorted Ministries/Departments ( degree Celsius ) Gap analysis survey of 50 State Food Testing Laboratories completed ( vitamin D ) Food Import ordinance mechanism started at major ports of entries. 202 ( vitamin E ) Regular interactions with State/ UTs to guarantee readying toward execution ( degree Fahrenheit ) Awareness Generation, Training of State regulators ( more than 400 forces trained including trainers ) , ( g ) More than 20 National consultations/ Regional Conferences including one International workshop conducted ( H ) Model for accreditation of the nutrient research labs, Certification/Inspection organic structures to scrutinize conformity to nutrient safety system, Food safety Plan. ( I ) Rules for assorted commissariats under FSS Act, 2006 notified on 5-5- 2011. ( J ) Regulations for assorted commissariats under FSS Act, 2006 are under blessing and likely to be notified shortly 6.106 Although, the Act was notified on 24th August, 2006, the Food Safety and Standards Authority of India was notified merely on 5th September, 2008. The Authority could get down working from January/ February, 2009 with the transportation of staff from assorted Ministries/ Departments and the assignment of a full clip Chief Executive Officer. 6.107 The Food Safety and Standards Act, 2006 will come into force three months after the presentment of the Rules, i.e. from 5th August, 2011. The following 5 old ages are hence, really important as several new activities and enterprises will take off, for which equal substructure, including increased work force, is perfectly indispensable for successful enforcement of the Act. The enforcement of the Act is through the State Government machinery and State Governments need to be suitably and rapidly strengthened to guarantee effectual enforcement. In the first three old ages of its being, the FSSAI has been allotted Rs.8.00cr in 2008-09, Rs.21.00cr. in 2009-10 and Rs. 32.37 crore in 2010-11 mainly for wages and assorted administrative disbursals. This degree of fund allocation can non evidently run into the demands of FSSAI in the subsequent old ages and will be grossly unequal for transporting out its authorization. Therefore, FSSAI requires significant support for the following 5 old ages both for Central degree and State degree substructure and work force. 203 6.108 The followers was submitted by the Authority about the jobs to be addressed: ( a ) Inadequate substructure, manpower and other resources at the Cardinal and State degrees for enforcement of the FSS Act. ( B ) Inadequate research lab substructure at Central and State degrees for testing of nutrient articles. ( degree Celsius ) Lack of consciousness of consumers and other stakeholders about nutrient safety issues. ( vitamin D ) Existing licencing mechanism under multiple bureaus which demands to be replaced with a incorporate licensing/ enrollment mechanism under the FSS Act. ( vitamin E ) Lack of any integrated nutrient safety surveillance system, including surveillance of imported nutrient. ( degree Fahrenheit ) Need for constitution of e- administration system from panchayet degree upwards for nutrient safety affairs. ( g ) Absence of any national degree province of the art establishment for transporting out research on nutrient scientific discipline and hazard appraisal. ( H ) Lack of trained forces and absence of any cardinal preparation institute to provide to the demands of FSSAI for execution of the FSS Act. 6.109 About the stairss proposed to Address the above Problems, it was submitted that the undermentioned activities are proposed for turn toing the above issues: A. At Central degree ( a ) Strengthening of FSSAIaa‚Â ¬a„?s central offices Staffing with equal figure of suitably qualified forces Construction of new office edifice for FSSAI headquarter Construction of residential adjustment for FSSAI staff ( B ) Development of scientific discipline based criterions Enrolling forces with makings and expertness in relevant field 204 Constitution of a National Food Science and Risk Assessment Centre ( degree Celsius ) Food proving installations Upgradation of bing Central Food Laboratory at Kolkata and constitution of new CFL at Mumbai. Constitution of proving installations for genetically modified nutrient. ( vitamin D ) Surveillance mechanism Development of a nutrient safety surveillance model and set uping a mechanism for surveillance, both active and passive, which will be implemented through a competent bureau selected through a competitory procedure. Safety of imported nutrient for which equal figure of forces, and substructure for new offices are required. ( vitamin E ) Enforcement of the Act Staff demand for cardinal licensing Awareness coevals and educational programmes Communication through media Development of developing stuff and particular classs in association with professional establishments and universities Constitution of National Food Safety Training Institute ( NFSTI ) Training of stakeholders at NFSTI ( degree Fahrenheit ) Reward strategy for information on adulterated/ insecure nutrient ( g ) Constitution of a national helpline B. At State degree ( a ) Strengthening of territory degree nutrient safety office Construction of edifice Provision of office equipment, vehicle etc. ( B ) Food proving installations 205 Upgradation of 62 public nutrient research labs Upgradation of 10 public nutrient research labs to referral research labs Supplying one nomadic nutrient research lab each to every State and U.T. Supplying one nutrient research lab each to 150 territories. ( degree Celsius ) Constitution of exigency response Centre in each State ( vitamin D ) Training programmes by the States/ UTs ( vitamin E ) Information, instruction and communicating activities of the State Governments ( degree Fahrenheit ) E- administration from panchayat degree upwards Existing webs of other Ministries will be utilised. 6.110 When queried about the on-going initiatives the undermentioned information was submitted to the Committee: ( a ) 355 stations have been sanctioned for FSSAI in September, 2010, most of the Service Rules have been approved by the Government and Recruitment Rules are being finalised for make fulling up the stations. Besides the Authority has farther made a probationary appraisal of work force demand for providing to assorted duties assigned to the Authority as per FSS Act, 2006 over following program period for its effectual and smooth execution. ( B ) Gap analysis of 50 nutrient proving research labs has been carried out. ( degree Celsius ) Imported nutrient clearance procedure has been taken over at 5 ports, 4 airdromes and ICDs at Delhi and operationalisation of activities at 7 extra ports planned for 2011-12. ( vitamin D ) FSSAI Regional Offices have been established in Delhi and Mumbai. ( vitamin E ) Procedure of standard scene for some new points as, for illustration probiotics, nutrient for particular intent and nutritionary utilizations, alcoholic drinks, trans fatty acids, GM nutrient labelling, caffeinated drinks etc. have been initiated. 206 ( degree Fahrenheit ) Training programmes have been organised for Food Safety Commissioners, Food Safety Officers ( ToT ) , Designated Military officers and Authorized Officers ( for imported nutrient safety ) . Several States have conducted farther preparation programmes for their Food Safety Officers. ( g ) For consciousness coevals, print advertizements on nutrient safety, characteristic programme on Doordarshan, Kalyani and wireless jangles on AIR have already been initiated. Booklets, booklets etc. on FSSAI have been widely distributed. FSSAI besides has a really enlightening web site which is daily updated. ( H ) Advisories have been issued by FSSAI whenever warranted, as for illustration in the instance of cyanuramide in imported milk, possibility of radioactive taint in imported nutrients from Japan, antibiotics in honey etc. ( I ) FSSAI has established linkages with relevant institutes for development of developing stuff or carry oning studies/ studies or reding FSSAI in proficient affairs. Such institutes are IIPA, IGNOU, NIN, IIMB, EIC, NISG, APEDA, NDDB, QCI, IVRI and CFTRI. 6.111 As respects timelines for the intent it was stated that the activities of FSSAI are ongoing. However, the first 5 old ages after the Act comes into force are the most important old ages as the success of the Act and the fulfillment of its authorization will wholly depend on the handiness of financess for originating all the activities included in the strategy. Therefore, budget demand has been projected for the first 5 old ages, which coincides with the Twelfth Five Year Plan period. 6.112 Asked to spell out the quantum of fund required for the activities proposed the undermentioned estimations were furnished to the Committee: Broad Head of Activity/ Initiative Fund Required in 12th Plan Period ( Rs.in crore ) Cardinal Level State/UT degree Strengthening of Food Safety Infrastructure both at 630.00 410.00 Cardinal and State degree 207 Strengthening of Food Laboratory Infrastructure 195.00 1021.00 ( Including Up-gradation of 72 Public Labs, Mobile Labs, Food Lab at each District, National Food Science A ; Risk Assessment Centre and Up-gradation of CFLs Training A ; Capacity Building of Stakeholders including 15.00 30.00 National Food Safety Training Institute E-Governance system for Food Safety from Panchayat 506.00 50.00 upwards and Food Safety Surveillance Communication, Awareness A ; Educational Programmes 900.00 350.00 New Building for FSSAI Headquarter A ; Housing installation 450.00 – for staff SUB- TOTAL 2696.00 1861.00 GRAND TOTAL 4557.00 Note: Fiscal spending of Rs. 2,530 crore required by State/UT Governments in footings of merely wage of work force for Enforcement System during the 12th Five Year Plan is non included in the above. Regulating and Monitoring of Imported nutrient As per Clause 16 of the Act: ( 1 ) aa‚Â ¬E?it shall be the responsibility of the Food Authority to modulate and supervise the industry, processing, distribution, sale and import of nutrient so as to guarantee safe and wholesome nutrient. ( 2 ) Without bias to the commissariats of sub-section ( 1 ) , the Food Authority may by ordinances specify – ( a ) The criterions and guidelines in relation to articles of nutrient and stipulating an appropriate system for implementing assorted criterions notified under this Act ( B ) the bounds for usage of nutrient additives, harvest contaminations, pesticide residues, residues of veterinary drugs, heavy metals, treating AIDSs, myco-toxinz, antibiotics and pharmacological active substances and irradiation of nutrient ; ( degree Celsius ) the mechanisms and guidelines for accreditation of enfranchisement organic structures engaged in enfranchisement of nutrient safety direction systems for nutrient concerns ; ( vitamin D ) the process and the enforcement of quality control in relation to any article of nutrient imported into India ; ( vitamin E ) the process and guidelines for accreditation of research labs and presentment of the commissioned research labs ; ( degree Fahrenheit ) the method of trying, analysis and exchange of information among enforcement governments ; 208 ( g ) behavior study of enforcement and disposal of this Act in the Country ; ( H ) nutrient labeling criterions including claims on wellness, nutrition, particular dietetic utilizations and nutrient class systems for nutrients ; and ( I ) the mode in which and the process topic to which hazard analysis, hazard appraisal, hazard communicating and hazard direction shall be undertaken. 6.113 As reportedly nutrient products/commodities derived from transgenic beginnings are being sold in the Country, the Committee desired to cognize about the action taken by the Authority with a position to modulate the distribution, sale and import of such points. In response they were informed that at present all affairs refering to GM Organisms including GM nutrient is regulated by Genetic Engineering Approval Committee of the Ministry of Environment A ; Forest in the Country. 6.114 Asked farther if the Authority by agencies of a specified ordinance defined bounds for usage of nutrient additives, harvests contaminations, pesticide residues, residues of veterinary drugs, heavy metals, treating AIDSs, myco- toxinz, antibiotics and pharmacological active substances and irradiation of nutrient, it was submitted that the bill of exchange Food Safety and Standards Regulations, 2010 were published vide Notification dated 20-10-2010 for ask foring public remarks. Based on the remarks received, the Regulations are under procedure of finalisation. ( 1 ) The usage of nutrient additives and their bounds and irradiation of nutrients are covered under Food Safety and Standards ( Food Merchandises criterions and Food Additive ) Regulations, 2011. ( 2 ) The definitions and bounds etc. of heavy metals, harvest contaminations, myco-toxinz, pesticide residues and residue of veterinary drugs, antibiotics are covered under separate ordinance viz. Food Safety and Standards ( Contaminants, Toxins and Residues ) Regulations, 2011. ( 3 ) The labelling of Irradiated Foods is given under Food Safety and Standards ( Packaging and Labelling ) Regulations, 2011. 6.115 It was further submitted that the above Regulations are in line with bing Prevention of Food Adulteration Rules, 1955 which will be repealed 209 after the new ordinances are notified shortly. The Chapter on Processing Aids has non been prescribed soon and this will be considered by Scientific Panel on Food Additives, Flavouring, Processing Aids and Material in Contact with Food before the bill of exchange Regulations in this respect are published for public remarks. 6.116 About the Authority holding specified mechanisms and guidelines for accreditation of enfranchisement organic structures engaged in enfranchisement of nutrient safety direction systems for nutrient concerns, the Committee were told that the figure and capablenesss of regulative bureaus in the provinces, municipalities and panchayets are presently unequal and it will take some clip for constructing up a strong cell of nutrient safety officers across the state. Keeping in position the accent placed by the Act on ego conformity, it is necessary for the Food Authority to set in topographic point elaborate counsel paperss on nutrient safety demands to be followed by nutrient concern operators. This will enable FBOs to measure themselves against these demands and retain grounds of their due diligence in this respect. 6.117 The Act specifies that the primary duty for safety is on the nutrient concern operators and for this, execution of appropriate nutrient safety direction systems is indispensable for which the FBO can be held accountable. The FSSAI as a portion of its ordinances has developed mention paperss which prescribe and provide degrees of safety and supply guidelines and norms which can at the same clip, be evaluated. FBOs are required to follow with these demands with whatever resources available and bit by bit achieve acceptable degrees of safety. In a sector which is characterised by complex engineering, unorganized operations and big figure of little participants, merely a flexible system of ego conformity, to be sporadically audited by the regulator, will be executable. The grade of conformity can so be checked by periodic regulative review. It will besides incentivise better safety patterns in industry, thereby cut downing the demand for frequent reviews. 6.118 The undermentioned bill of exchange paperss have been developed to back up the model through competent execution bureau: Requirements for enfranchisement organic structures / Inspection Bodies 210 Procedure for Recognition of Certification / Inspection Bodies by FSSAI and application signifier India HACCP criterions demands Agreement to be signed between recognized CBs/IBs and FSSAI Agreement between FSSAI and NABCB Certification standards for Food Safety Professional along with competency demands. Certification Process of Food Safety Professionals 6.119 To a question of the Committee as to whether the process and the enforcement of quality control in relation to any article of nutrient imported into India in general and of commodities/food merchandises derived from transgenic beginnings has been specified by the Authority, it was stated that the following Model for Safety of Imported Food has been laid down by FSSAI: Demand for imported nutrient points has increased well in India co-occuring with the impressive economic growing achieved by the State and coincident alterations in the import ordinances since last few old ages. Imports into India are permitted to be made through 255 entry points. These include 82 imposts ports, 32 imposts airdromes, 132 land imposts Stationss and 9 foreign station offices/sub-foreign station offices. Harmonizing to Directorate General of Commercial Intelligence A ; Statisticss ( DGCI A ; S ) , Ministry of Commerce, information India imported more than 76 lakh MTs of nutrient points during 2007-08 and 2008-09. Under the Food Safety and Standards Act, 2006, the Food Authority has besides the authorization of guaranting safety of nutrient points imported into the state. Port Health Officers ( PHOs ) of Directorate General of Health Servicess ( DGHS ) who were executing the responsibility of taking samples of imported nutrient points under subdivision 6 of PFA Act and acquiring tested in Cardinal Food Laboratories ( CFLs ) or PFA labs in States had withdrawn from the services related imported nutrient safety at some of the ports. Keeping in position the authorization under FSS Act and based on the treatment A ; deliberations, it was realized that the FSSAI should acquire 211 into the procedure of imported nutrient clearance through assignment of Authorized Military officers in pursuit of subdivision 47 ( 5 ) of FSS Act, 2006 and take over the maps of PHOs where services had been withdrawn by DGHS. The FSSAI has operationalized the Food Import Clearance Process since August-September, 2010 in a phased mode through assignment of Authorized Officers in footings of subdivision 47 ( 5 ) of the FSS Act, 2006, at Chennai, Kolkata, Haldia, Mumbai and JNPT havens, Chennai International Airport, Mumbai International Airport, Kolkata International Airport, Indira Gandhi International Airport, New Delhi, CONCOR-ICD Tughlakabad, CWC-ICD Patparganj, ICD Faridabad/Ballabhgarh, ICD Dadri and ICD Loni in the NCR part. The maps of the FSSAIaa‚Â ¬a„?s Authorized Officer inter alia include the bing maps of the Port Health Officer under the PFA Act, 1954 with regard to imported nutrient clearance procedure, in co-ordination with the Customs governments. Adequate Numberss of NABL accredited research labs have been authorized at these locations for analysis of samples of imported nutrient points. MIS system to set import activities online has already been developed and pilot tally has been started at Chennai w.e.f. 1st June, 2011. Draft Food Import Regulations have besides been developed. Entire 29,756 Samples ( till 31st May, 2011 ) tested so far out which 152 were non-conforming. 6.120 The FSSAI will besides develop informations base for hazard based nutrient clearance system in due class. How to cite Objectives Of The Integrated Food Law Environmental Sciences Essay, Essay examples

Marketing Plan for Halal Frozen Food Essay Example

Marketing Plan for Halal Frozen Food Essay This marketing plan was specifically created for Halal Frozen Food Retail Shop. Executive Summary Halal is an Arabic word which means permissible or lawful. In the Holy Quran, God commands muslims and all of mankind to eat of the halal things. Nowadays, demand for Halal foods is increasing not only in the U. S. , Europe and Canada, but also in the Middle East, Southeast Asia, North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics and tabloids gave a good opportunity to the Malaysian’s entrepreneurs to produce verities of halal food product like frozen food, beverage, snack and etc. The market for halal food in Malaysia still big and not fully tapped. Our first frozen food retail shop will be located at Bangi Kompleks PKNS or somewhere nearby neighbourhood. Due to high number of muslim community, the area is the best place for our first outlet for frozen food retail shop. 2. 0 Situation Analysis In Malaysia retail shop is very common and it is the best option to those who need to save their time in looking on specific product. Some of well known retail shop in Malaysia like 7-Eleven, 99 shop and among bigger like Tesco, Carrefour and Giants. Biggest retailers always mix the halal and non halal product lumped together. Our retail shop repertoire varieties of halal frozen foods like fish, seafood, meat products, potato products, vegetables, fruit, pizza, ready meals, Malaysian traditional food, bakery products and desserts. 2. 1 Local Market Summary Consumer expenditure in food consumption is very important in daily life. We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Most people who are very busy with work prefer having the food that can be serve less than an hour. However, most of the foods which ready in the market nowadays are not served according to Islamic requirement and the halal status is hesitant. Likewise, the need to have one stop centre of frozen food halal product is seemed to have an impact to the Muslim Community. Our aim first is to create awareness and the needs for them to have one halal stop centre. Bangi was a famous city as an elite area because of most of UKM lecturer stay in that area. Most of them considered potential customer to our business. Bangi comprises of condominiums, bungalows, terrace houses and apartments. Apparently, more than 8 condominiums and apartments are already complete. All the residences are for sale and rental, so it is expected that the household income is within RM50, 000 $100,000 per year. 2. 2 Overseas Market The market of overseas will be tapped once our positioning in the local market is strong. [pic] 2. 4 Market Needs †¢ Quality certification: All products must be fully certified by JAKIM or Halal Bodies. †¢ Quality product: All products must reach to certain ISO standard before it is marketed to the consumers. Accessibility: Product can be delivered direct to consumer. †¢ Customer service: The buyer will be impressed with the level of attention that they received. †¢ Competitive pricing: All products will be priced competitive (possible because of selling direct to buyer thus avoiding middle man/third party). †¢ High quality product: produce will fulfill international requirement. 2. 5 Market Trends The market for halal frozen food is growing in Malaysia. From my observation verities of the frozen food products especially produce by small medium enterprise are still lacking in marketing even though their quality is equal from bigger company. Our retail centre will help to promote them so our customers have lots of option to choose. As a muslim country, the supply of halal products is good but the consumers acceptance is still low and indifferent. The situation contributes towards this trend are: †¢ Market supply: Many food manufacturers are now producing halal product under JAKIM certification. However, many big retails convenient stores are not willing to accept their products due internal competitions and other factors. †¢ Presentation/appearance: Presentation must consist of Islamic Element to display the concept under Halal Food. Health consciousness: Islamic products are basically upholding cleanliness as part of the preparation process. Therefore, halal food Asian people have beginning to be more health conscious and we will select the best product that has been produce using proper technique inherently healthy product. 2. 6 Market Growth In the current economic situation the market for halal frozen is gr owing. The market for frozen food in Malaysia increased at a compound annual growth rate of 3. 6% between 2003 and 2008. The frozen meat products category led the frozen food market in Malaysia, accounting for a share of 42. 9%. 2. 7 SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing the Retail frozen Food Halal Shop. 2. 7. 1 Strengths †¢ Untapped market for retail frozen food halal products is still in great demand. †¢ Halal Frozen Food Industry Agro technology and support available from government agencies. †¢ Financing available from MARA and Government Grant. †¢ High-quality and healthy product offerings that exceed competitors offerings in term of price, quality, and service. †¢ Higher than industry margins due to production efficiencies and direct distribution to customers. 2. . 2 Weaknesses †¢ New emerging products and lack of concept awareness. †¢ A limited marketing budget to develop brand awareness. †¢ Malaysian consumers remain price conscious, regardless of an interest in branded goods, and investment in innovation must therefore be measured †¢ against the limited price at which such goods c an be sold †¢ Consumer preference for fresh food, even at the premium end of the market, limits processed and frozen food opportunities in the country 2. 7. 3 Opportunities †¢ Inflation – demand for halal food increase. †¢ Growing market with a significant percentage of the target market . The ability to develop long-term commercial contracts which should lower costs associated with product and price management. †¢ Local and overseas market †¢ The government is actively encouraging investment in the agro-industries, offering a new package of incentives to those entering the market †¢ Food and beverage innovation remains a proven growth avenue, creating opportunities for manufacturers long after market maturity is reached †¢ Malaysia’s emerging status as a regional halal centre of excellence gives it excellent competitive differentiate and should help it attract investors 2. . 4 Threats †¢ An out of state, already established comp etitor that has decided to make customer service and flexibility their selling point. (The halal Frozen food retail shops will focus on target market, product quality and exceptional customer service) †¢ Product Variation: Threats on variation products from non halal food manufacturers. †¢ Should either/both Germany’s Metro or US-based Wal-Mart enter Malaysia as rumored, competition would rapidly intensify making life difficult for even mid-sized industry players. 2. 8 Competition There are three types of competitors that Red chilly faces: . Similar local farmers: These are very similar operations to Halal Frozen Food Retail Shops, sometimes larger or smaller. There appears to be room in the market for multiply as most of the retailers sell out their products each day at the same target market. 2. Large distributors: who will normally monopolies in bulk buying from farmers and control the market/price. 2. 9 Product Offering Frozen Food Retail Halal Store will concen trate solely in marketing and distributing only halal product to the customers. 2. 9. 1 Keys to Success Exceed the customers expectations. Halal Frozen Food Retail Shop will: †¢ Increase number of halal products. †¢ Create awareness about frozen food halal products. †¢ Generate repeat business. †¢ Increase the transactions amount per whole seller/direct customer. †¢ Increase the number of whole seller/direct customer by creating loyalty program. 2. 9. 2 Critical Issues Due to the growing number of retail shops in Malaysia, the retail halal frozen food store must have its own branding in order to capture the specific market. The awareness for halal food requirement must be emphasized from time to time by the product owner or the government. . 0 Marketing Strategy Halal frozen food retail shop marketing budget is very limited so the strategy will be simple. We will develop direct relationship or partnership with MARDI and whole seller/Chilly based food processor locally and overseas halal frozen food based producers (e. g. Muslim Best in Malaysia). This partnership strategic partnership is very es sential in ensuring the ready market for halal frozen food. 3. 1 Mission Retail halal frozen food mission is to provide the highest-quality, healthy best selected product. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. 3. 2 Marketing Objectives 1. To maintain positive growth each year. 2. Experience an increase in new customers who are turned into long-term customers. 3. Generate ‘brand’ equity among whole seller and direct customer. 3. 3 Financial Objectives 1. Realize a 10% increase in gross profit margins through efficiency gains every year. 2. Reduce the overall cost associated with product delivery by 10% by the end of the first year. 3. 4 Target Markets Halal frozen food retailer has two distinct customers: . Direct Retailer/consumers. This is where we sell direct to the big retailer (hypermarket) or small time retailer (wet market vegetables seller) who will in return sell it direct to customer. 2. Whole seller. Work together with company producing halal frozen food based product. To be even more specific, will be working together in setting up strategi c alliances with big and establish halal frozen food based product produces locally and overseas. The advantage of having this type of relationship is to guarantee market which is very important in the initial part of Red Chilly. . 5 Positioning Market positioning for halal product is based on the following: †¢ Professional in dealing with it customer †¢ Flexible. †¢ Produce high-quality producer. †¢ Reliable. 3. 6 Strategies The single objective is to position halal frozen food retail shop as one stop centre for halal food. Anybody who walks in to buy any product from our store must not be doubtful of the halal content of the products. The readily market of halal food must makes halal products to be easily marketed and sold to the consumer. The marketing strategy will seek to first create customer awareness regarding product and services offered, develop the customer base, and work toward building customer loyalty. This message will be communicated through a variety of methods. The first method will be through JAKIM, MARDI, other government agencies and later testimonial by working together with establish chilly based produces in the country. 3. 7 Marketing Mix Halal frozen food retail shop marketing mix is comprised of the following approaches to price, distribution, advertising and promotion, and customer service. Pricing: All halal frozen food pricing scheme will be divided into two that is for Bulk buying and direct retailer/customer. †¢ Distribution: Consumers can collect the products at the store or have them delivered according to the arrangement agreed. †¢ Promotion: A mixture of advertisements and networking will be used to increase visibility for retail halal shop for the local. †¢ Customer serv ice: The feedback from customers is very important in maintaining the quality of the service and products offered to the customers. The needs and wants of the customer must be fulfilled in order to maintain good profit. In the long term, this investment will pay off with loyal customer. 3. 8 Marketing Research Government Agency like HALAL HUB Malaysia and other halal food processing company is the main reference for our marketing research. The main purpose is to get the information about the demand and actual product usage in the market especially local as well as oversea market. 4. 0 Financials This section will offer a financial overview of Halal Retail Store as it relates to the marketing activities. It will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy. INFLOW |   |   |QTR |1QTR |2QTR |3QTR |4QTR | | | | | | | | | | |a) Sales revenue | | | | | | | | | | |936,000 |561,600 |936,000 |936,000 |936,000 | |b) Services labor charges | | | | | | | | | |36,000 |21,600 |36,000 |36,000 |36,000 | |   |   |   |   |   |   |    | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Re turn on revenue | |-34% |20% |20% |20% | 4. 1 Break-even Analysis The Break-even Analysis indicates revenue to reach the break-even point at quarter 2. 5. 0 Controls The purpose of halal frozen food retail shop marketing plan is to serve as a guide for the company. The following areas will be monitored to gauge performance: †¢ Revenue: monthly and annual. †¢ Expenses: monthly and annual. †¢ Repeat business. †¢ Customer satisfaction. 5. 1 Marketing Organization Halal Retail Store is responsible for all marketing activities. 6. 0 Conclusion Overall marketing point of view for the market for halal frozen food product is still big and not fully tapped for local and oversea especially in Islamic country. The manufacturer for halal frozen food product has to work hard to build their brand image and awareness so that the needs for it will increase in future. At the beginning the halal frozen food will concentrate more in marketing and distributing the local halal food based on demand. In future it will slowly joint venture through the strategic alliance to venture to other halal product to strengthen the business. [pic][pic]