Marketing Plan for Halal Frozen Food Essay Example

Marketing Plan for Halal Frozen Food Essay This marketing plan was specifically created for Halal Frozen Food Retail Shop. Executive Summary Halal is an Arabic word which means permissible or lawful. In the Holy Quran, God commands muslims and all of mankind to eat of the halal things. Nowadays, demand for Halal foods is increasing not only in the U. S. , Europe and Canada, but also in the Middle East, Southeast Asia, North Africa and Australia. In Malaysia the need for halal food showing a positive grow. An awareness campaign about halal food through media electronics and tabloids gave a good opportunity to the Malaysian’s entrepreneurs to produce verities of halal food product like frozen food, beverage, snack and etc. The market for halal food in Malaysia still big and not fully tapped. Our first frozen food retail shop will be located at Bangi Kompleks PKNS or somewhere nearby neighbourhood. Due to high number of muslim community, the area is the best place for our first outlet for frozen food retail shop. 2. 0 Situation Analysis In Malaysia retail shop is very common and it is the best option to those who need to save their time in looking on specific product. Some of well known retail shop in Malaysia like 7-Eleven, 99 shop and among bigger like Tesco, Carrefour and Giants. Biggest retailers always mix the halal and non halal product lumped together. Our retail shop repertoire varieties of halal frozen foods like fish, seafood, meat products, potato products, vegetables, fruit, pizza, ready meals, Malaysian traditional food, bakery products and desserts. 2. 1 Local Market Summary Consumer expenditure in food consumption is very important in daily life. We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan for Halal Frozen Food specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Most people who are very busy with work prefer having the food that can be serve less than an hour. However, most of the foods which ready in the market nowadays are not served according to Islamic requirement and the halal status is hesitant. Likewise, the need to have one stop centre of frozen food halal product is seemed to have an impact to the Muslim Community. Our aim first is to create awareness and the needs for them to have one halal stop centre. Bangi was a famous city as an elite area because of most of UKM lecturer stay in that area. Most of them considered potential customer to our business. Bangi comprises of condominiums, bungalows, terrace houses and apartments. Apparently, more than 8 condominiums and apartments are already complete. All the residences are for sale and rental, so it is expected that the household income is within RM50, 000 $100,000 per year. 2. 2 Overseas Market The market of overseas will be tapped once our positioning in the local market is strong. [pic] 2. 4 Market Needs †¢ Quality certification: All products must be fully certified by JAKIM or Halal Bodies. †¢ Quality product: All products must reach to certain ISO standard before it is marketed to the consumers. Accessibility: Product can be delivered direct to consumer. †¢ Customer service: The buyer will be impressed with the level of attention that they received. †¢ Competitive pricing: All products will be priced competitive (possible because of selling direct to buyer thus avoiding middle man/third party). †¢ High quality product: produce will fulfill international requirement. 2. 5 Market Trends The market for halal frozen food is growing in Malaysia. From my observation verities of the frozen food products especially produce by small medium enterprise are still lacking in marketing even though their quality is equal from bigger company. Our retail centre will help to promote them so our customers have lots of option to choose. As a muslim country, the supply of halal products is good but the consumers acceptance is still low and indifferent. The situation contributes towards this trend are: †¢ Market supply: Many food manufacturers are now producing halal product under JAKIM certification. However, many big retails convenient stores are not willing to accept their products due internal competitions and other factors. †¢ Presentation/appearance: Presentation must consist of Islamic Element to display the concept under Halal Food. Health consciousness: Islamic products are basically upholding cleanliness as part of the preparation process. Therefore, halal food Asian people have beginning to be more health conscious and we will select the best product that has been produce using proper technique inherently healthy product. 2. 6 Market Growth In the current economic situation the market for halal frozen is gr owing. The market for frozen food in Malaysia increased at a compound annual growth rate of 3. 6% between 2003 and 2008. The frozen meat products category led the frozen food market in Malaysia, accounting for a share of 42. 9%. 2. 7 SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the threats facing the Retail frozen Food Halal Shop. 2. 7. 1 Strengths †¢ Untapped market for retail frozen food halal products is still in great demand. †¢ Halal Frozen Food Industry Agro technology and support available from government agencies. †¢ Financing available from MARA and Government Grant. †¢ High-quality and healthy product offerings that exceed competitors offerings in term of price, quality, and service. †¢ Higher than industry margins due to production efficiencies and direct distribution to customers. 2. . 2 Weaknesses †¢ New emerging products and lack of concept awareness. †¢ A limited marketing budget to develop brand awareness. †¢ Malaysian consumers remain price conscious, regardless of an interest in branded goods, and investment in innovation must therefore be measured †¢ against the limited price at which such goods c an be sold †¢ Consumer preference for fresh food, even at the premium end of the market, limits processed and frozen food opportunities in the country 2. 7. 3 Opportunities †¢ Inflation – demand for halal food increase. †¢ Growing market with a significant percentage of the target market . The ability to develop long-term commercial contracts which should lower costs associated with product and price management. †¢ Local and overseas market †¢ The government is actively encouraging investment in the agro-industries, offering a new package of incentives to those entering the market †¢ Food and beverage innovation remains a proven growth avenue, creating opportunities for manufacturers long after market maturity is reached †¢ Malaysia’s emerging status as a regional halal centre of excellence gives it excellent competitive differentiate and should help it attract investors 2. . 4 Threats †¢ An out of state, already established comp etitor that has decided to make customer service and flexibility their selling point. (The halal Frozen food retail shops will focus on target market, product quality and exceptional customer service) †¢ Product Variation: Threats on variation products from non halal food manufacturers. †¢ Should either/both Germany’s Metro or US-based Wal-Mart enter Malaysia as rumored, competition would rapidly intensify making life difficult for even mid-sized industry players. 2. 8 Competition There are three types of competitors that Red chilly faces: . Similar local farmers: These are very similar operations to Halal Frozen Food Retail Shops, sometimes larger or smaller. There appears to be room in the market for multiply as most of the retailers sell out their products each day at the same target market. 2. Large distributors: who will normally monopolies in bulk buying from farmers and control the market/price. 2. 9 Product Offering Frozen Food Retail Halal Store will concen trate solely in marketing and distributing only halal product to the customers. 2. 9. 1 Keys to Success Exceed the customers expectations. Halal Frozen Food Retail Shop will: †¢ Increase number of halal products. †¢ Create awareness about frozen food halal products. †¢ Generate repeat business. †¢ Increase the transactions amount per whole seller/direct customer. †¢ Increase the number of whole seller/direct customer by creating loyalty program. 2. 9. 2 Critical Issues Due to the growing number of retail shops in Malaysia, the retail halal frozen food store must have its own branding in order to capture the specific market. The awareness for halal food requirement must be emphasized from time to time by the product owner or the government. . 0 Marketing Strategy Halal frozen food retail shop marketing budget is very limited so the strategy will be simple. We will develop direct relationship or partnership with MARDI and whole seller/Chilly based food processor locally and overseas halal frozen food based producers (e. g. Muslim Best in Malaysia). This partnership strategic partnership is very es sential in ensuring the ready market for halal frozen food. 3. 1 Mission Retail halal frozen food mission is to provide the highest-quality, healthy best selected product. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. 3. 2 Marketing Objectives 1. To maintain positive growth each year. 2. Experience an increase in new customers who are turned into long-term customers. 3. Generate ‘brand’ equity among whole seller and direct customer. 3. 3 Financial Objectives 1. Realize a 10% increase in gross profit margins through efficiency gains every year. 2. Reduce the overall cost associated with product delivery by 10% by the end of the first year. 3. 4 Target Markets Halal frozen food retailer has two distinct customers: . Direct Retailer/consumers. This is where we sell direct to the big retailer (hypermarket) or small time retailer (wet market vegetables seller) who will in return sell it direct to customer. 2. Whole seller. Work together with company producing halal frozen food based product. To be even more specific, will be working together in setting up strategi c alliances with big and establish halal frozen food based product produces locally and overseas. The advantage of having this type of relationship is to guarantee market which is very important in the initial part of Red Chilly. . 5 Positioning Market positioning for halal product is based on the following: †¢ Professional in dealing with it customer †¢ Flexible. †¢ Produce high-quality producer. †¢ Reliable. 3. 6 Strategies The single objective is to position halal frozen food retail shop as one stop centre for halal food. Anybody who walks in to buy any product from our store must not be doubtful of the halal content of the products. The readily market of halal food must makes halal products to be easily marketed and sold to the consumer. The marketing strategy will seek to first create customer awareness regarding product and services offered, develop the customer base, and work toward building customer loyalty. This message will be communicated through a variety of methods. The first method will be through JAKIM, MARDI, other government agencies and later testimonial by working together with establish chilly based produces in the country. 3. 7 Marketing Mix Halal frozen food retail shop marketing mix is comprised of the following approaches to price, distribution, advertising and promotion, and customer service. Pricing: All halal frozen food pricing scheme will be divided into two that is for Bulk buying and direct retailer/customer. †¢ Distribution: Consumers can collect the products at the store or have them delivered according to the arrangement agreed. †¢ Promotion: A mixture of advertisements and networking will be used to increase visibility for retail halal shop for the local. †¢ Customer serv ice: The feedback from customers is very important in maintaining the quality of the service and products offered to the customers. The needs and wants of the customer must be fulfilled in order to maintain good profit. In the long term, this investment will pay off with loyal customer. 3. 8 Marketing Research Government Agency like HALAL HUB Malaysia and other halal food processing company is the main reference for our marketing research. The main purpose is to get the information about the demand and actual product usage in the market especially local as well as oversea market. 4. 0 Financials This section will offer a financial overview of Halal Retail Store as it relates to the marketing activities. It will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy. INFLOW |   |   |QTR |1QTR |2QTR |3QTR |4QTR | | | | | | | | | | |a) Sales revenue | | | | | | | | | | |936,000 |561,600 |936,000 |936,000 |936,000 | |b) Services labor charges | | | | | | | | | |36,000 |21,600 |36,000 |36,000 |36,000 | |   |   |   |   |   |   |    | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Re turn on revenue | |-34% |20% |20% |20% | 4. 1 Break-even Analysis The Break-even Analysis indicates revenue to reach the break-even point at quarter 2. 5. 0 Controls The purpose of halal frozen food retail shop marketing plan is to serve as a guide for the company. The following areas will be monitored to gauge performance: †¢ Revenue: monthly and annual. †¢ Expenses: monthly and annual. †¢ Repeat business. †¢ Customer satisfaction. 5. 1 Marketing Organization Halal Retail Store is responsible for all marketing activities. 6. 0 Conclusion Overall marketing point of view for the market for halal frozen food product is still big and not fully tapped for local and oversea especially in Islamic country. The manufacturer for halal frozen food product has to work hard to build their brand image and awareness so that the needs for it will increase in future. At the beginning the halal frozen food will concentrate more in marketing and distributing the local halal food based on demand. In future it will slowly joint venture through the strategic alliance to venture to other halal product to strengthen the business. [pic][pic]

Gun Control vs. Gun Rights essays

Gun Control vs. Gun Rights essays Since the days of the pioneers of the United States, firearms have been part of the American tradition as protection and a means of hunting or sport. As we near the end of the 20th century the use of guns has changed significantly. Because of fast and steady increase in crime and the fight for the right to own a hand gun, the introduction of legislation for gun control, to try to reduce the crime in the United States, has been a hotly debated issue in recent years. Although many people feel that gun control violates the right of the people, given in the second amendment "the right to bear arms", controlling distribution and sales and the registration of guns and gun owners is necessary because of the homicide rate involving guns and the violence by Many people feel that gun control violates the right of the people given in the second amendment the right "to bear arms". Opponents of gun control, including the National Rifle Association, better known as the NRA, argue that the "right To bear arms" is guaranteed in the second amendment of the Constitution of the United States of America and licensing restrictions penalize law-abiding citizens while in no way preventing criminal use of handguns. It is also argued that by making it difficult for guns to be bought and registered for the American public there is a threat to the personal safety of American families everywhere. However controlling the sale and distribution of firearms is necessary because of the homicide rate involving guns. In 1988 there were 9000 handgun related murders in America. Metropolitan centers and some suburban communities of America are setting new records for homicides by handguns. Larger Metropolitan centers have ten times the murder rate of all Western Europe. For example in Washington,D.C. there was an estimated 400 In addition gun control has been seen ...

Pronouncing the LL of Spanish

Pronouncing the LL of Spanish More than any other letter combination, the ll of Spanish has a sound that varies with region. Even within one country, its sound can vary. The sound youre most likely to hear for the ll (and the sound youll hear in our​ audio lesson on the ll sound) is similar to the y of yellow. So in much of the Spanish-speaking world, there is no difference between the sound of the ll and of the y when it is used as a consonant. And if you pronounce the ll that way, you will be understood everywhere. In some areas, the ll sounds like the lli in million, so that calle would be pronounced something like CALL-yeh. Also common is pronouncing the ll something like the s in measure (sometimes called the zh sound), although perhaps a bit softer, and in some areas somewhat similar to the g sound of wage but softened a bit. Rarely, it can even have an sh sound. In these areas, the sounds of ll and y are differentiated. Sentences youll hear in the audio lesson are Llà ©venos al centro (take us downtown) and Ella no est en la calle (she isnt in the street).

How Social Media Changed the Way people Communicate Essay

How Social Media Changed the Way people Communicate - Essay Example Papyrus helped in improving communication during the time as it could be moved from one place to another. Additionally, smoke signals were relied on during the prehistoric age. The smoke signals were popular among the American Indians (History World, n.d.). On the other hand, the sending of written message is thought to have begun on 6th century BC. Most of the government in this era relied on written content for communication. The Persians were the first to rely on written form of communication (History World, n.d.). On the later period, people focused on ways of improving the speed of the messenger. Such form of advance focused on developing excellent roads, fast riders and well-provisioned staging posts that were more accessible to freshmen and horses (History World, n.d). The effectiveness of communication was further improved by use of domesticated pigeons in the 11th century (History World, n.d.). Moreover, communication was quickly revived with the development of the printing press (History World, n.d.). The first publication were made in Germany in 15th century and then spread to the rest of the world. After this period, different printing press emerged in Switzerland, Venus, Paris, London, and Sweden (History World, n.d.). Consequently, the printing of books and pamphlets begun in these areas most of which were used in transmitting propaganda. Moreover, the printing press was followed by the advent of newspapers in the 17th century (History World, n.d.). The various disharmonies that were taking place in Europe made many people longing for information about the latest events (History World, n.d.). Consequently, the printers and publishers put more effort in ensuring people had the necessary information on time. The most published papers at the time were from Germany. Communication was rapidly improved in the 19th century. The invention in this era led to the development of letter, Penny post, and affordable post (Lambert, 2013). Moreover, there was the invention of telegraph, and this made it possible to send a message over a long distance in an efficient way. Furthermore, there as development of fax machine and telephone in 184 and 1876 (Lambert, 2013). Indeed, communication improved significantly in the 20th century. At this period, radios and televisions were developed and covered information during war (Lambert, 2013). Consequently, information was readily available. Later years saw the rise of telephone. In fact, this allowed making of calls and passing of commercial text through the mobile phone. In the 21st century, communication has been totally revolutionized. The transformation has taken place through the emergence of internet. Consequently, various forms of social sites have emerged such as Facebook, Twitter, MySpace, and email (Tuft University, 2013, p.1). Therefore, communication has been made easy and efficient. A reflection on different types of social media social media helps in highlighting ways in which communic ation has been changed; this occurs in terms of society interaction, awareness on various issues taking place in the world, control over people lives, increased transparency, increased avenues of communication, and change of ways of society communicate. Social Media Social media has provided a platform for interaction of people. â€Å"The social sites help people make, share, and/ or exchange information and ideas in virtual communities and networks†

Show how the use of the three school of education learning principles Essay

Show how the use of the three school of education learning principles enables a teacher to develop children as learners - Essay Example Various methods and helpful tools are available to make a young child understand through the process of exploration and discovery, which involves self-assessment as well. As all of us know, every child has a hidden talent and it The child starts communicating, understanding the surrounding world, immediately after the birth. Certainly, a month old baby responds to our communication by giving facial and other expressions. Such communication is very satisfying and is the indicative harbinger of the conversation to come in the following months, while the child grows. Studies indicate that the child at the time of birth itself starts to become aware of the fact that he or she is a member of the human society. Children start gradually understanding the art of social interaction from that stage onwards. We have evidence from studies that show that children one of us is thinking in a different manner. There have been experiments conducted with children of 3 to 4 years age, that revealed the sense of the child being aware of her intellectual functioning and about the same attribute, she may find in some other children. Every child who enters the school for the first time tries to pick up the three R’s as fast as possible. However, not all the children are having the similar capabilities to do so. In view of this and other factors, many educationists have found a way of schooling, which is called â€Å"The Constructive View of Schooling, or Discovery Learning†. All of the above basics are derived from the theories that have been described by John Dewey (1916/1997), Jean Piaget (1954) and Lev Vygotsky (Rice & Wilson 1998). In addition, the technological advancement of 21st. century has demanded the implementation of these theories more vigorously as the deep understanding of the major concepts is required from the early childhood levels, so that the child as an adult goes to face the competitive world in

Comparing Success in Horatio Algers Ragged Dick and the Life of Colin

Success in Horatio Alger's Ragged Dick and the Life of Colin Powell What does success mean to you? I think the idea of success is affected by the social system. In America and Hong Kong, which are capitalistic societies affected by the American Dream, success means money and fame. In other societies, success might have different meanings. Some people said money and fame is the true meaning of success, but I think that the true meaning of success is to follow the interest of your own and being good at it, but not money and fame. Overemphasizing on these two factors can only lead to negative effects. Therefore I think the definition of success in capitalistic countries should not be focused on money and fame, because it restricts people from following their real dreams. The idea of success in the capitalistic countries is mainly about money and fame. Capitalism, the social system of America, is based on the principle of individual rights, which is that everyone has the rights to do whatever they want without violating the law. Capitalism has an idea that the individual is sovereign. Therefore a man's thinking determines his choices and actions, and each man is the master of his own destiny. Every man in the capitalist society has the freedom of action, and those actions are necessary to support his own life. The capitalistic idea contributes to the formation of the idea of success because as each person has individual rights, everybody has the right and freedom to own their own wealth. Which is very different from socialism, in socialistic society, the people have to share their wealth with the government. As wealth can be own, people who have more wealth seem to be more successful, money becomes the main aspect of success... ... in the other hand, I think if people reach their goal for money and fame, the real dreams already changed. Overemphasizing on money and fame in success restricts people to follow their real dreams, and also give negative effects to the society. I believe that many people, like me, already changed their goals, and would regret for the rest of their life. Therefore, I do not think people should be fixed because of some social ideas, but should fight against these wrong, fixed ideas. Works Consulted Alger, Horatio. "Ragged Dick." Rereading America. 5th ed. Eds. Cary Colombo, Robert Cullen, and Bonnie Lisle. Boston : Bedford/St. Martin's, 2001. 298-304 Blue, Rose and Naden, Corinne J. "From Colin Powell: Straight to the Top." Rereading America. 5th ed. Eds. Cary Colombo, Robert Cullen, and Bonnie Lisle. Boston : Bedford/St. Martin's, 2001. 298-304

Multimedia

Report on Holiday Resort Introduction of Multimedia â€Å"Multimedia can be defined as the technology engaging a variety of media, including text, audio, video, graphics and animation either separately or in combination, using computer to communicate ideas or to disseminate information. † Multimedia programming or multimedia authoring is the final stage of multimedia project production.The most Important phase of multimedia project design and development because the out put of the phase will be the finally render title that will reconsideration and redesigning ends with this phase. Creatures of Jurassic period though their time frame is unimaginable, are coming alive on the sliver screen with their huge roars and fusses. The Jet fighters seen to fly right above the heads in the new CD games and professional quality music is issuing out of the serious business.Multimedia is no more a fancy, but a mandatory. Multimedia Programming VISA Multimedia Authoring Multimedia authoring r efers to that process of developing a multimedia project, using specialized packages and utilities exclusively meant for this purpose. The developing of a multimedia project title, using PVC++ or developing a graphics editing footwear package like Paint Shop Pro can be called as multimedia programming. Developing a multimedia project title using Asymmetry's â€Å"Multimedia Tool box† can be Multimedia Authoring.Multimedia software project, using any typical programming environment/ Language or tool (mostly GU') and making use of various media files and integrate them. It doesn't demand expert programming skills or knowledge for project development. Step that precede Multimedia Authoring Process The final form of story board containing all interface designs, Nava Map structures and all the details-approved by the project leader should be ready. The media contents to be used in the Initial screens or frames like the background Graphics/ Digital Audio etc†¦ Just be ready. A s the Authoring process proceeds rest of the media contents can be developed. Decisions on which authoring environment / package to use have been finalized after all considerations. Authoring Methodologies Authoring tool, package, environment or platform uses some fundamental methodology, for developing the multimedia project. Some tools, even offer the flexibility to switch over from one methodology to another whenever the need arises. Frame or Page based Authoring Tools.Data Verification. The general content sequence developed in the earlier phase of multimedia project design, must now be rearranged to suit the multimedia application development environment. This process, specifically called ‘Mapping' or ‘Navigation Mapping result in what's called a â€Å"Navigation Map' or ‘Nava Map'. Linear Structure, Hierarchal Structure, Non- Linear Structure and Composite Media Content Design and Development Audio Eclipses, Graphics, Animation and Video Eclipses developed f or a particular project, can be called as media content.Audio vs.. Graphics, Animation vs.. Graphics, Video vs.. Animation and Video vs.. Graphics. Interface Design and Development Process The multimedia information, that's available in various forms, has to be presented in a amicable manner to the user. It's only with the help of interface design, that, one producer distinguishes his title from others because the nature of media content are almost the same – a few ‘. Wave audio files, ‘. Aviva' video files and many other bitmap graphics?the way in which they are presented, does the magic.Back Drops Buttons and Icons Story Boarding Techniques Story Boarding technique for developing animations, even during the Story Boarding stage itself, he may have the opportunity to express his authoring or programming problems, if any. Sometimes, a design or display methodology that seems to be the best option, may invite some troubles in programming, and in other case, the med ia overhead may well exceed the permissible limit.Delivery Design and Development The media, in which the project is going to be delivered, also forms a part of project design. Though, in most of the cases, the choice is limited to CD-ROOMS because of the sheer volume of the project material. In some rare cases wherein the size of the reject is small – without complicated video, animation etc. Even floppy disk can be used. Concerning Project â€Å"Holiday Resort† A resort is a place used for relaxation or recreation, attracting visitors for holidays or vacations.Resorts are places, towns such as Newport, Rhode Island or Switzerland, or larger regions, like the Adirondack Mountains or the Jersey Shore. A resort is not merely a commercial establishment operated by a single company, although in the late twentieth century this sort of facility became more common. Such a self- contained resort attempts to provide for all or most of a vacationers wants while engaging on the premises, such as food, drink, lodging, sports, entertainment, and shopping.Intend of project Resort is managed by Holiday Resort, an India based company whose head office is in Gujarat. Company started its operation in March 31, 2000. Our company provides all types facilities such as Casino, Games, Health & Beauty, Swimming, Golf, Restaurant, Meeting & Conference for attracting the visitors and entertainment them. Project Classification Holiday Resort multimedia project is a project that gives entertainment to the visitor's, they can enjoy there holidays by various types of motion provide by us.